Contact us:
Postal Address:
PO Box 6
South Strathfield
(Sydney)
NSW 2136
Australia
Telephone (office):
02 8212 5192
(International: +61 2 8212 5192)
Hours of business:
9.00am to 5.00pm Monday to Friday
Email:
Please click for
email enquiries
(info at justweb.com.au).
SEO
(Search Engine Optimisation)
A large proportion of traffic still flows to websites from organic search engine
results in Google & Bing - although Bing traffic is small in comparison. Basically, unless you are on the first page of
results, AND near the top,
regardless if you have a
PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO results, contact us
today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation.
Copywriting
A
good copywriter knows which words
trigger the feelings that compel people to make decisions. An expert copywriter
can write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products, but they can also have a marked effect on
SEO. Our website audits can report on the quality and quantity of your website
copy.
W3C Validated:
XHTML |
CSS
It is, or should be, common knowledge that
duplicate content does not do your
website any favours, particularly where the major search engines such as Google
and Bing are concerned.
What you may not know is that you can have one page, but multiple links going to
that page which may also be doing your website's SEO "harm".
This situation may arise for example in a shopping cart, where one
page may be linked to using two or more different URLs.
Perhaps you are selling a search engine optimisation book by the name "Mr Magoo's SEO How To Guide". The main URL to this page might be
www.justseoaustralia.com.au/books/product.php?cat=seo&prod=seoguide,
however, elsewhere in your site this page may be arrived at by the URLs
www.justseoaustralia.com.au/books/product.php?prod=seoguide and
www.justseoaustralia.com.au/books/product.php?prod=#123456
etc etc.
Essentially, this will be viewed as multiple pages with the same content. The
actual link, or the one you want to be the "official" link, may not be the link
that Google (or other search engines) decide to use. This process is called "canonicalization"
- the act of picking the best (or most appropriate) link to display in it's
index. Unfortunately, this may not be the link YOU want them to use.
Let's say different websites pick up different links to the same page. Google
will give weight to the canonical link, and not the alternate links.
Up until now, this has been a problem, but easily remedied by using .htaccess
rewrites, PHP rewrites, etc etc to attribute a 301 redirect.
Now, by simply adding a "link rel" tag to the header of your page,
you can "suggest" the canonical link to the search engines. The tag to fix the
example link above would look like:
<link rel="canonical" href="www.justseoaustralia.com.au/books/product.php?cat=seo&prod=seoguide"
/>
Google say that this is not actually a "directive", but instead a hint - one
which
Joachim Kupke, an engineer from Google's Indexing Team says they will
honour strongly. This way, you can choose what you think is the most
representative link for your page. EG, the link in the "link rel" example uses
the keywords "seo", "books", and "seo guide" - all strong keywords.
Another
example where the new canonical "link rel" tag may be very useful is in a
situation where a business directory may link back to your pages using their own
links, rather than yours. One directory that uses such referrer links is
Clickfind™ - if
you look at the inbound links to justweb, you will see they add a referrer link
to their outbound URLs, however when you follow that link, notice the referrer
has been removed by a redirect.
In my opinion, a 301 permanent redirect (which IS a directive) is the
best, but the "link rel" may be easier to implement in some cases.
The difference between (eg)
http://justseoaustralia.com.au
and
www.justseoaustralia.com.au is yet another example of a canonical link. You will notice with some websites if you use the http
without the www, you end up going to the website at http://something, or even
worse, nothing at all.
When you go to
http://justseoaustralia.com.au and
www.justseoaustralia.com.au,
look at the address and you will see you are instantly at
http://www.justseoaustralia.com.au. The same
applies to deep links - go to
http://www.justseoaustralia.com.au/search-engine-optimisation/duplicate-content.html
(
with www), and
http://justseoaustralia.com.au/search-engine-optimisation/duplicate-content.html (
no
www) and you will see the URL is the same.
In summary, ensure your website URLs are always one or the other and
do not have
multiple variations, or in other words, ensure you have a procedure in place to
force (or suggest) the
canonical link.
