Contact us:
Postal Address:
PO Box 6
South Strathfield
(Sydney)
NSW 2136
Australia
Telephone (office):
02 8212 5192
(International: +61 2 8212 5192)
Hours of business:
9.00am to 5.00pm Monday to Friday
Email:
Please click for
email enquiries
(info at justweb.com.au).
SEO
(Search Engine Optimisation)
A large proportion of traffic still flows to websites from organic search engine
results in Google & Bing - although Bing traffic is small in comparison. Basically, unless you are on the first page of
results, AND near the top,
regardless if you have a
PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO results, contact us
today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation.
Copywriting
A
good copywriter knows which words
trigger the feelings that compel people to make decisions. An expert copywriter
can write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products, but they can also have a marked effect on
SEO. Our website audits can report on the quality and quantity of your website
copy.
W3C Validated:
XHTML |
CSS
What is
SEO optimisation? Well, for a start that phrase is not quite right,
but quite a few people seem to search for it. Think of it if you will as searching
for that phrase, is like searching for "ATM machine". Essentially, you are
looking for "Automatic Teller Machine machine". So it's the same with "SEO
optimisation" - people are looking for Search Engine Optimisation optimisation,
rather than simply SEO.
Anyway, now we have that cleared up, let's discuss what SEO is. Simply put, it
is the process we use to optimise, or rather, make your website
more attractive
and enticing to Google and other search engines. The reason we say Google more
often than "search engines", is simply because Google has by far the largest
patronage of any search engine.
But, there are a number of elements which go into the mix to make up effective
SEO - and it's not just all about your website. There is external (or rather
off-page) optimisation as well.
So, at
justweb®, we take a
holistic approach to SEO. That means we look at all
aspects that can affect or improve your website. Many SEO companies will claim
to be specialist search engine optimisers, but when it comes down to it, all
they really do is outsource backlink campaigns to artificially build up your
Google reputation, and barely, if at all, concern themselves with fixing your
own website's SEO.
This approach can certainly work, BUT is it sustainable? Let's look at a simple
analogy to explain.
Imagine your website is your bricks and mortar place of business, and the ONLY
method you use to advertise your business is to pay someone to put up lots and
lots of posters on telegraph poles, construction site walls, and other places
which have a short life expectancy or are poorly placed.
Add to that, you have not spent any money on fixing leaking roofs, cracked
walls, old carpet, out of date cash registers, poorly trained staff, or just
about any other aspect of your business.
So, yes, you will (probably) get some short term benefit from the posters, but
is it sustainable, and once people get to your place of business, will they want
to become a customer - or at least have a look around?
Back to what we do. Our website audit service will pick apart your website and
report back to you what needs fixing - and trust me when I say, we haven't
audited a website yet that didn't have broken links, poor navigation, little or
no SEO, few or inconsequential backlinks, and a myriad of other problems.
Also, we don't just run some automated SEO software over your website and send
you a long report of drivel to try and baffle you with BS.
Our report will
explain in plain English what is going on, and use supporting
reports and graphics to further show you the problems in your website. In our
experience, just fixing what is wrong (according to the website audit) will be
enough to see a boost in search engine results.
So, now you know a bit more about SEO and what we do, are you ready to talk?
Call us on
02 8212 5192 or
send us a message.
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