Contact us:
Postal Address:
PO Box 6
South Strathfield
(Sydney)
NSW 2136
Australia
Telephone (office):
02 8212 5192
(International: +61 2 8212 5192)
Hours of business:
9.00am to 5.00pm Monday to Friday
Email:
Please click for
email enquiries
(info at justweb.com.au).
SEO
(Search Engine Optimisation)
A large proportion of traffic still flows to websites from organic search engine
results in Google & Bing - although Bing traffic is small in comparison. Basically, unless you are on the first page of
results, AND near the top,
regardless if you have a
PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO results, contact us
today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation.
Copywriting
A
good copywriter knows which words
trigger the feelings that compel people to make decisions. An expert copywriter
can write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products, but they can also have a marked effect on
SEO. Our website audits can report on the quality and quantity of your website
copy.
W3C Validated:
XHTML |
CSS
If you own a website and have knowledge of SEO (
search engine optimisation),
or you employ an SEO professional, you are probably aware of the importance of
including video, and just as importantly,
video SEO in your website.
By that I don't mean simply embedding a YouTube video, or Vimeo video (for
example) in your web page. That does not help your website as far as search engines go. Sure, it will help
your website by displaying relevant video to visitors who have already found
your site, but as far as attracting visits from Google (etc.), it will be of
little, if any, help. Great for the host website's traffic though!
What I am referring to by saying "
ensure you add streaming video to your website" is to
physically host the video and all related files on your web server, so that all
relevant file URLs
start with www.YourWebsiteName.
Ever since Google introduced algorithms to pick up videos and display them in
blended
search results, I've been using their guidance to make sure I know how to
optimise online videos for an SEO advantage. Unfortunately, Google used to take its own sweet
time to show a
video search result. It has, in the past, taken at least a month,
and up to about three months for a video to show up in results of any
significance - if at all.
However, I have noticed a change to this trend. I've uploaded optimised videos
to different "normal" websites and they've shown up in Google search results within a week or so.
But, because there are so many videos in their index, mostly from larger, well
established websites like YouTube and Vimeo,
videos are quickly cycled off the general search results.
Contrary to what you may think, thee isn't any "trickery" involved in getting
videos to show up in Google searches. You simply need to know what to target,
and how to optimise the website so the video is "attractive" to Google.
As of of 29.05.2011, a few video search results that display for justweb are:
- Jacqui Maddock
- Triumph Thunderbird Exhaust
- Redflex traffic cameras
- Julie Kember
- Magpie calls
