SEO Australia - Sydney based search engine optimisation and website audit company - justweb^®

Whether you believe social media marketing is a legitimate marketing platform or not, it is here to stay, AND it can be very effective - IF setup and run correctly.

Tracey, our Social Media Consultant, has many years experience in marketing, and integrating social media platforms into successful marketing strategies.

Prices start from an investment of just $325 for the bronze package - ideal if you are just "testing the water". Or, if you want to jump right in and go for it, the Platinum package may be right for you.

But, whatever you do, please don't think Social Media is simply about signing up to Twitter and tweeting a few comments, or joining Facebook and just letting it site idle with little interaction or promotion.

Contact us today for more information about your social media marketing requirements.

Social media packages

Service	Bronze - $325	Silver - $650	Gold - $1310	Platinum - $1860
Consultation with social media consultant	30 mins	30 mins	60 mins	60 mins
Development of social media activity
Social media platform set-up	1 platform	2 platforms	3 platforms	4 platforms
Write & optimise profile & bio
Custom designed background or image		1 platform	2 platforms	3 platforms
Integration of social media with website		Icons	Icons & RSS feed	Icons, RSS feed, social media plugins
Facebook landing page with 'opt' in box
Set-up social media monitoring & scheduling tool
Google Analytics
Write & post your first status updates/tweets	First 2	First 5	First 10	First 20
Handover of platforms
Training session			30 mins	60 mins
Content activity calendar				1 month

What does it all mean?

Consultation with Social Media Consultant
30 or 60 minute one off consultation (depending on chosen package) with our Social Media Specialist in which you can ask questions and be guided through various aspects of social media. This consultation is also for our social media specialist to get an understanding of your business, where you're at, and where you want to go. This is so our SMS (social media specialist) can create the best possible online marketing strategy through social media.

Development of social media activity
Research & strategise which social media platforms are the best for you, the client, what type of content & activity will work for each platform, and what will the platforms be used for? For example, customer service, education, networking, lead generation, sales etc. In other words, this helps to define what is the end goal for your social media activity. Also included in this is who will manage the ongoing activity & how much time do they have to dedicate to the platforms. This will affect the end content strategy.

Social media platform set-up
Examples of social media platforms are Twitter, Facebook, LinkedIn, YouTube, Slideshare, etc.

Write & optimise profile & bio
Create custom profiles for your social media platforms using optimised text. In other words, targeted keywords to help with the search engine optimisation of your social media activity.

Custom designed background or image
Make your Facebook, Twitter, and other profiles stand out from the crowd and brand it (them) with your company logo etc. Also, the development of the Call to Action on each platform. For example, an eNewsletter sign-up, FREE giveaway, eBook, etc.

Integration of social media with website
May include Add buttons, live feeds, social media plugins, call to actions, & a blog to your existing website.

Facebook landing page with 'opt' in box
Call to Action. An opt-in box is where people will provide their email address for something in return. Online Marketing is about building communities and lists, so the client can send information to their customer base.

Set-up social media monitoring & scheduling tool
There are online motoring tools for scheduling updates, tweets, etc. on social media platforms. These tools are also used to track what is going on with the people that you follow on Twitter (for example). A couple of the best are Hootsuite & Tweetdeck. Once our social media specialist has worked out what your company needs, a recommendation is made as to which is the best tool for you to interact with, and training is provided in how to use it.

Google Analytics
Your website will be checked to see if for Google Analytics is installed, and basic training in how to read reports will be provided so you can track traffic to your website from each platform.

Write & post your first status updates/tweets
Create initial posts and/or tweets on your behalf if required.

Handover of platforms
Logins and control handed over to you at the completion of your package.

Training session including training manuals
You will be trained in how to use various social media platforms to benefit your business. This includes the provision of custom manuals in PDF format.

Content activity calendar
Create daily & weekly activity calendars, and instruction on what you need to post, create, do, and update to keep the platforms active.

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